MK Books

Key Staff

Michele Bavitz


Account Director

Past lives: Director of Marketing at American Greetings, Brand and Retail Marketing Manager at Scholastic, Marketing Manager for Global Consumer Products division at Sesame Workshop, Denim folding expert at the Gap.
Areas of expertise: Brand strategy and marketing for children’s entertainment, new brand launches and revitalization of classic properties.
Additional areas of expertise: 80s movies and pajamas (preferably at the same time).
Favorite kind of coffee: Large.

Michael Yuen


Principal
Executive Creative Director

Past lives: Designer at HBO and Grey Entertainment, children’s photographer at Kids R Us.
Project vision: A clear message that means something. Visual beauty. Guts.
Favorite word: Approved.
Goals: Create smart, effective work. Raise smart, confident kids. And to hire professional photographers to take any shots of children... other than his own.